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Current situation & market objective of the Takara Corporation.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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CURRENT SITUTATION & MARKET OBJECTIVE Takara Corporation is specializing in the creation of innovative toys. Their main aim is to introduce many firsts in the market and especially the toy industry. So far, they have succeeded that thought the introduction of transformers, penny racer and e-kara karaoke. Their first concern is to challenge the present day technology through research and development. As Dr Matsumi Suzuki said ''Takara is committed to pushing the boundaries and bringing the impossible within reach''. Now, Takara is trying to create new markets, with the help of its products, through the exploration of new ways for both children and adults to have fun. In the UK the total market for pet-related products was worth around 3 billion pounds in 1999, with pet food accounting for 50% of that amount. Pet toys accounted for a third of all pet accessory sales by value in 1999, boosted by the trend...
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