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Critically examining the role of marketing for Pizza-Hut UK Ltd.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Critically Examining the Role of Marketing for Pizza-Hut UK Ltd. Introduction: Pizza Hut is the largest pizza restaurant company in the world. It has 12,000 outlets in 90 countries, employing more than 300,000 people. Pizza-Hut is an international restaurant that has been highly recognised for over 40 years. The company is well established and is a great success because of the quality of the service that they provide and because of the marketing strategies they have used over the years to have them established. Marketing is providing 'the right product, in the right place, at the right time, and at the right price' (Adcock et al). When a company looks into marketing, there are many aspects that have to be looked into: * Who are the existing/potential customers? Customers who have eaten Pizza-Hut previously are the companies existing customers. Potential customers are customers who have been using competitors restaurants, and they are also the existing customers...
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