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Critically evaluate the architecture of Coca-Cola. Use the pillars of the brand model to structure your answer.
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Critically evaluate the architecture of Coca-Cola. Use the pillars of the brand model to structure your answer. There is something ironic about famous brands; their 'fictional' brand names, created at some point in history are recognized instantly. However, the irony is not there. For years Microsoft word will not recognize, in its dictionary, the word 'Loughborough'. Instead, it insists that the correct word is Southborough. It just cannot accept that Loughborough exists. Nevertheless, when it comes to big brands such as Coca-Cola, the computer knows better. There is no mistake about what someone means when he types the words Coca- Cola; the world knows it, the computer knows it, and very possibly, if extraterrestrials came to earth, we wouldn't be surprised if they had heard of Coca-Cola too. What is there in a brand name? Coca-Cola's brand recognition all over the globe has made it the world's top brand (Interbrand, 22:...
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