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Critically assess fandom in popular music as a strategy for gaining control over consumption.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Critically assess fandom in popular music as a strategy for gaining control over consumption During his career, Elvis Presley sold more than 500 million records and grossed over $180 million at the box office. Since his death in 1977, the star's sales have actually increased. He still has over 400 fan clubs and a vast loyal following. One can point at a variety of plausible explanations for his popularity after death; the man was a musical and lyricist genius; he was extremely fortunate to break into the music industry when a gap in the market was more than available; he was young and incredibly good-looking; and he was marketed to the American (and world) public as a person to be idolized, by men or women (Stromberg,1990:p12). It is more than likely that all of these explanations are valid in helping Elvis become one of the most popular, revered music stars of...
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