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Critically analyse the influences of your own culture on your on personal buying behaviour.
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2bem210-(02)-01-James-Amanda Marketing 1 Assignment 1 Critically analyse the influences of your own culture on your on personal buying behaviour. Date of Submission - 11th December 2003 Amanda James Table of Content Terms of Reference Page 1 Methodology Page 1 Executive Summary Page 1 Introduction Page 1 Findings Page 2 Decision Making Process Page 2 Segmentation Page 5 Family and Culture Page 6 Environmental Influences Page 9 Technological Influences Page 9 Motivation Page 10 Conclusion Page 10 Bibliography Page 12 Appendix 1 Page 13 Appendix 2 Page 14 Appendix 3 Page 15 Appendix 4 Page 15 Appendix 5 Page 16 Word count = 4156 (Excluding contents, bibliography and cover page) A) Terms of Reference On the 6th of October 2003, the management lecturer requested a report to be written investigating the influences of your own culture on your personal buying behaviour. Consideration and reflection should be given to regional, ethnic, religious, social influences, age, gender, household, social influences and any other relevant influences and identify how they would affect your purchasing behaviour. The report was to be submitted on the 11th December 2003. B) Methodology The information was gathered using "textbooks" from...
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