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Critical evaluate "Criteria used by venture capitalists to evaluate new venture proposals" in Journal of Business Venturing Introduction The new venture is "an enterprise of a business nature in which there is considerable risk of loss as well as chance of gain" (Oxford English Dictionary, 1989, Vol. XIX, p. 520). The word 'venture' literally means 'a risky undertaking', which makes venture capitalists' risk-takers. However, like all other types of investors, venture capitalists will only invest if perceived returns are greater than perceived risk. The saying, 'greater the risk, greater the return' holds for venture capital financing provided it is not a speculative deal. Therefore, it is necessary to identify and quantify the probability of risk. The study by MacMillan, Siegel, and Narasimha have been undertaken to determine which criteria are important for evaluate new venture proposals. Some criteria have been point out by the Journal as the common criteria. This article...

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