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Creatinga new marketing strategy for Gengis at the Thistle Hotel, Middlesbrough.
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Small Business Consultancy: Final Project 2003 Client: Thistle Hotel, Middlesbrough Creating a new marketing strategy for Gengis at the Thistle Hotel, Middlesbrough Contents 1 An Introduction to the Thistle Hotel, Middlesbrough 3 1.1 Gengis 3 2 SWOT Analysis 4 2.1 Strengths and Weaknesses 4 2.2 Opportunities and Threats 5 3 Competition 6 3.1 Central Park 6 3.2 The Purple Onion 6 3.3 Joe Rigatonis 6 3.4 Fellinis 7 3.5 Issac Wilson 7 3.6 The Stainton 7 3.7 Conclusion 7 4 Market Research 8 4.1 Results 8 4.2 Conclusions 10 5 Marketing Theory and How it Applies to the Thistle Hotel 12 5.1 Product 12 5.2 Price 12 5.3 Place 13 5.4 Promotion 13 5.5 People 13 5.6 Processes 14 5.7 Physical Evidence 14 5.8 Conclusion 14 6 Recommendations for Gengis at the Thistle Hotel, Middlesbrough 15 6.1 Advertisements 15 6.2 Promotion 15 6.3 Conclusion 16 Bibliography 17 Appendices 18 1 Example menus 19 2 Example of a completed questionnaire 21 3 Minutes of meetings 22 1 An Overview of the Thistle Hotel, Middlesbrough The Thistle Hotel is situated in the centre of Middlesbrough in the busy Teesside business area. It has a capacity of 132 bedrooms, including 12 premier executive rooms. There is also an Otium leisure complex, meeting and function rooms, a café bar named Comotion and a restaurant named Gengis....
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