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Create a realistic rationale for the development of a coherent marketing mix for the product or service.
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| Submitted: Wed Sep 10 2003
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E4 - Create a realistic rationale for the development of a coherent marketing mix for the product or service. Burn is made by the drinks company coca cola. They are famous for their main soft drink Coca Cola which is sold globally with great success. Now coca cola are looking to expand their hold on the drinks market. Coca cola in total make about 40 different varieties of drinks these include such products as Fanta and Sprite. History of Coca Cola In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo...
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