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Corporate Strategies In no other Industry are alliances seen as more critical to innovation and success than in pharmaceuticals. Of the top 25 drugs today 12 were discovered or developed by a company other than the one that launched them. These alliances are set to increase in the next five years. Pfizer is also not far behind on this front; Pfizer has purchased Pharmacia for an estimated $60 billion solidifying its position as the world's largest pharmaceutical company. Pfizer controls 11 percent of the world's pharmaceutical market, up from 8 percent, with annual revenue estimated to increase to $46 billion from $32 billion. Pfizer and Pharmacia will divest pharmaceuticals in nine different areas in response to the FTC's charges that the merger would otherwise have anticompetitive effects in those product markets. Pfizer expects to file 15 major new drug applications between 2001 and 2006, in what could be one of Pfizer Research's...

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