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Project duration: Business and Technical 23.04.03-06.05.03 College of Bornholm Service Management 2 Consultants' analysis of Eventmakers -First year interdisciplinary group exam- By: Yidi Zhao Zuzana Zdanska Ekaterina Vasilyeva Imran Sattar Contents 1. Introductory part 3 1.1. Introduction 3 2. Problem formulation 4 2.1. Problem identification 4 2.2. Problem specification 5 2.3. Delimitation 7 2.4. Hypothesis 7 2.5. Theory 7 2.6. Data 8 3. Problem solving 9 3.1. Situation on the external environment of the company 9 3.1.1. Worldwide developments 9 3.1.2. The situation on the macro environment of the company 10 a) Demographic variables 10 b) Media 13 c) Technology 14 d) Attitudes 14 e) Cultural changes 15 f) Financial situation 16 g) Conclusion on the macroenvironment 17 3.1.3. Situation on the microenvironment of the company 18 - Porter's 5 force model 18 a) Threat of new entrants 18 b) Bargaining power of suppliers 19 c) Threat of substitute products 21 d) Bargaining power of buyers 21 e) Rivalry determinants 22 - Comparative analysis 23 a) Identifying competitors (The Dart Board Model) 23 b) Identifying the level of competition 26 c) Identifying main competition factors 26 d) Conclusion in...

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