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Consider the relationship between the consumption of an iPod and the construction of cultural identity, taking into account its representation and mediation There has been such a huge change in the way we consume media in the 21st century. The product that has led the charge in the user-controlled media world is the iPod, which is now one of the worlds most popular consumer brands. Apple has sold almost 30 million iPods since the player's introduction in October 2001, and every three months Apple sells almost twice as many iPods as it did during the three months that came before. The company currently enjoys a Microsoft-like domination of the MP3 player market, with a huge 73 percent share worldwide. I aim to explore how the iPod has been such a success, what using an iPod states about its user and how Apple has achieved this representation. The iPod...

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