Consider and compare (a) what the main aspirations of key stakeholders are, (b) how these affect corporate purpose, and (c) the implications on strategy for IKEA (1.1) or the NHS (2.7) or the body shop (5.5) or a global corporation such as the News corpor
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| Submitted: Thu Jul 11 2002
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Consider and compare (a) what the main aspirations of key stakeholders are, (b) how these affect corporate purpose, and (c) the implications on strategy for IKEA (1.1) or the NHS (2.7) or the body shop (5.5) or a global corporation such as the News corporation. (A) The main aspiration, I think that is every stockholder wants his company to "grow" and return ever-greater dividends and/or capital appreciation, which usually results in higher stock prices. This aspiration is not unreasonable and I wouldn't deny this hope to any shareholder in the world. Because this is so much fun when it happens, and gives the individuals thus fortuitously situated so much pleasure, this phenomenon too seems to support the notion that growth is good and the lack of it is bad. (B) The typical stockholder expectations they might conflict as following are: 1. In order to grow, short-term profitability, cash flow and pay...


