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Competitor Analysis: Masterfoods Masterfoods owns some of the strongest brand names in the confectionary market with Mars, Snickers and Twix being the main ones. Other countlines include Bounty, Flyte, Milky Way, Topic and Tracker. Regarding blocks, Mars do not sell as wide a range as their competitors with Galaxy and other variants being the only one. M&M, a hugely successful selfline is one of Masterfoods biggest sellers now worth over £30m. Other self lines include Malteasers, Galaxy Minstrels, Revels and Magic Stars. Masterfood compete well in the boxes/assortments category with Celebrations; an variety of chocolate samples individually wrapped. Galaxy silk collection and Amicelli are two other Masterfood chocolate boxes. To remain competitive in the market, Masterfood must price accordingly with other chocolate manufacturers. For this reason many of their products are priced near to or exactly as other similar products from other manufacturers. Recommended Retail Price (RRP) for Masterfood's biggest seller, Mars...

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