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Competitive analysis on Indian TV Manufacturing Industry.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Case Analysis: Konark Television Konark Television: History and Current Crisis Background Information Konark Television Ltd., began as a regional Television manufacturer operating out of Bhubaneshwar, located in the east coast state of Orissa in India. Operations began in 1973, with the objective of building small black-and-white TV sets to the Orissa state market. Annual sales revenue for 1990 is expected to be around Rs 800 million and the expected unit sales was around 334,000 units. Even with these projections, Konark Television is facing many issues for the upcoming year and has to take immediate action to react to changes in state tax issues and competitiveness constraints as well as make a decision on its distribution strategy and channel. Konark Television Ltd decided to expand nationally in 1982. Konark was operating at a 5000 sets per year capacity that year. The rapid growth in the national market for TV sets prompted their decision to...
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