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Comparisons of Sure and Natrel Deodorant / Antiperspirant Products
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| Submitted: Thu Jul 11 2002
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Business Double Award Unit 7 Marketing and Promotional Strategy Comparisons of Sure and Natrel Deodorant / Antiperspirant Products Introduction Task 1 This unit is part of my AVCE Business Studies course. In this unit I have been asked to produce a detailed report which compares and evaluates the Marketing and promotional strategies of Sure and Natrel which are two Anti-persperants in the women's range. To obtain a sufficient grade in this topic I will need to include details of the communication process, the product or brand positioning, the marketing and promotional objectives, the corporate image and aspects of the promotional mix. For example * Advertising * Branding * Packaging * Public relations * Sale promotions * Merchandising * Direct marketing * Interactive media * E-commerce and the internet To help me collect all of this information I will need to Contact the manufacturer, use the internet, visit local department stores to find the product and scan analyse it and i will also...
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