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Introduction I am the latest addition into the fashion world. My company's name is "Vondouche". My main area of interest is in the male fashion industry, which up until now the following companies have had the main foothold in this industry. They are: Topman/Topshop Burtons The suit company River Island Timberland Next Gap These major stores are responsible for the entire fashion of the British male. These stores are mainly popular with males in the UK due to their quality of goods as well as their prices, which tend to be reasonable in terms of male clothing. Competition among this group for the past years have been intense with Topman in the lead having made more sales than any of the others. My aim is to study these various companies and their different methods of promotion and counter it with marketing strategies of my own. Without actually beginning my research I have noticed an advantage, which I already have...

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