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Company Report: Abercrombie and Fitch

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Hannah Keirns Fashion Company Report November 16, 2006 TEC 109-5974 Professor Bowling Table of Contents Table of Contents 2 History 3 Subsidiaries & Target Markets 6 (Abercrombie Kids) 7 (Hollister Co. ) 7 (Abercrombie & Fitch) 8 (RUEHL 925) 8 Concept 5 9 Merchandise & Price Ranges 9 Locations 10 Home Office 10 Stock Information 11 Training Programs 12 Corporate Training 12 Diversity & Inclusion Programs 14 Executive Interview 15 Bibliography 22 History In 1892, great outdoorsman David Abercrombie opened his waterfront shop, Abercrombie & Co. in downtown Manhattan, New York. His all-you-need sportsman store for hunters and fisherman was inspired by his own skills as a trapper, topographer, railroad surveyor, prosecutor, inventor and designer of tents, rucksacks, and other camping equipment (Wikipedia). His essential love for the outdoors sparked his New York store's initial popularity and success. The company was quickly known for outfitting some of America's most influential leaders and celebrities on their sporting excursions- "Every president from Theodore Roosevelt to Gerald Ford ... [as well as] other famous people including American Aviators Charles Lindbergh and Amelia Earhart, American Artist John Sloan, Swedish and...

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