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Colorado Creative Music Group Case Analysis January 27,2005 Table of Contents Table of Contents i Introduction 1 Key issues and Problems & Firm's Current Strategy 1 Darren's Vision for CCM 1 Key issues and the Main Problem 1 Dominant Economic Characteristics 2 The Driving Forces in Music Industry 2 Key Players of the Music Industry 2 Technological Change 2 Marketing innovation 3 New E-commerce Opportunities 3 Potential Threats and Opportunities of the Company 3 Management 4 Strengths 4 Weaknesses 4 Operation analysis 4 Marketing 4 Strengths: 4 Weaknesses: 5 Competitive Position 6 Finances 6 Strengths: 6 Weaknesses: 6 Alternative Solutions 8 Recommendations 11 Introduction Darren Skanson is a lead artist and a CEO of Colorado Creative Music (CCM), which was started in 1995. At the beginning Darren was doing all the work himself: he was an artist and the manager of his record studio. Soon he produced two CDs and sold them at the art festival that his friend Jennifer booked for him. He was working solo for two and a half years as the sales and number of performances grew and the management of the company became more complicated. Darren realized that he needs more people to work for him. As the company was...

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