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Coca Cola and the Marketing Model
Member rating: No Rating | Words: | Submitted: Tue Jun 20 2006
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Coca Cola and the Marketing Model Coca Coal And the Football League 1. The marketing objective at this point in time is to make the brand truly local by using a bespoke marketing campaign. They are planning to do this by advertising in the football leagues. The 7m-sponsorship deal will target the fans of all 72 football teams in the league. They are trying to show the fans that coca cola is supporting them and their team. 2. Coca cola have used various types of information to decide on there objective. One of the main factors was that coca cola believe if they can get football fans to become as loyal to them as they are to there teams they will have a large loyal customer base. Coca cola will also benefit from being able to sell coke at the ground as well as advertising on TV and on merchandise that is linked...
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