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Cigarettes are a dying business in developed countries.
Member rating: No Rating | Words: | Submitted: Thu Aug 19 2004
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SUPPLY CHAIN MANAGEMENT AT ITC LTD.(cigarette/tobacco) Current business scenario- Cigarettes are a dying business in developed countries, especially in the West. But markets like India have enormous potential for growth, given that over 80 per cent of smoking is of bidis, and these smokers will, with prosperity, graduate to cigarettes. The premium market is at present small, but could be much larger if the prices were not so high because of taxes. Hence the strategy to stimulate DNP cigarettes. The packets may not meet the requirements of the Indian laws, but this is a small problem that can be tackled in the notoriously lax Indian system. Tobacco today is the largest contributor to Indian excise collection. Despite that the industry has been getting step-motherly treatment by the central gov. Industry has been facing regular increase in excise duties in every budget in past so many years. India is a major grower & exporter...
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