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Choose the airlines as an industry to apply the Michael Porter's 'five forces' model and discuss how one established airline like SIA should respond to the competitive environment, after analyzing the industry.
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University of Wales Bachelor of Science (Hons) Business Administration (Marketing / Management / Finance ) ASSIGNMENT COVER SHEET ( Please Print Clearly) Student's Name Lim Tien Chiang (S8203481A) Module Code WA 303 Module Name Strategic Marketing Management Lecturer Dr. Sein Min Submission Date 9th February 2004 PLAGIARISM Plagiarism is the presentation by a student of an assignment which has been copied in whole or in part from another student's work, or from any other source (e.g. published books, web based material or periodicals), without due acknowledgement in the text. Failure to sign means that work will not be graded. Presenting material from other sources without full acknowledgement (plagiarism) is penalised heavily. This holds for both copying and paraphrasing of others' work. I certify that: 1. this submission is my work 2. this submission is based on my own research; 3. all sources used by me have been documented; 4. this piece of work has not been previously been submitted for assessment in this or any other module. Student Signature:.................................... Date: / / Contents...
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