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Choose one manufacturer of a mobile phone manufacturer and evaluate how added value and other factors make it successful. Choose one manufacturer of a mobile phone manufacturer and evaluate how added value and other factors make it successful. A company's success can be determined by if the company manages to reach its goals i.e. If the company wanted to increase market share and managed to do so it would be regarded as successful, however if a company did not meet its demands then it would be classified as business failure. 'An event that accomplishes its intended purpose' (a definition of success taken from http://thesaurus.reference.com/). An example of a successful business is Microsoft and the fact that it owns a huge share of the market as it uses key techniques such as the marketing mix, added value, Brandnames, product differentiation etc. it also has a huge competitive advantage to undercut competitors as...

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