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Choose a consumer product and explain the role that pricing plays in its marketing mix and market positioning.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Choose a consumer product and explain the role that pricing plays in its marketing mix and market positioning. When a new product comes onto the market its market position needs to be determined and this can be done using the marketing mix. Pricing plays a very important role in this decision. For the purpose of this essay the product used to highlight the role pricing plays in this decision will be the car. Reference will be made to three manufacturers of car, Ford, Skoda, and Subaru. The market positioning of a car can be decided upon in two ways. The company can either copy existing market segments from similar products or they can create new segments giving the product a fresh image e.g. a car may be targeted at single women and so the marketing would reflect this. You can charge a higher price for a car when targeting higher social groups. Ford have...
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