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Presented by: Nelson Esteves Marketing 401 T 7:00 - 9:45pm Company Profile Chiquita Brands International, Inc. is the world's #1 producer, marketer, and distributor of bananas. Chiquita Brands International is the biggest of the bunch. Chiquita produces and distributes bananas and other fresh fruits and vegetables under a variety of familiar brands, including Chiquita, Amigo, and Premium. Its processed foods unit cans vegetables, sells juices, and processes bananas for sale as food ingredients (www.hoovers.com) The company sells its produce in 60 countries and has operations on six continents. They have over 100 years of experience in growing and marketing bananas, and were ranked 8th most admired company in food production according to Fortune Magazine, March 3, 2003. The Chiquita brand name has 98% brand awareness in the United States giving them a great amount of brand equity. Chiquita emerged from a pre-arranged Chapter 11 bankruptcy in 2002, giving bondholders a 95.5% stake for a $700-million...

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