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Table of Content Chapter 1: Introduction 1 Chapter 2: Theoretical Review 2 Chapter 3: Tesco and Sainsbury 4 Tesco 4 Sainsbury's 5 Chapter 4: Discussion and Conclusion 6 References 8 Appendix 10 Chapter 1: Introduction The aim of this project is to gain the knowledge of the methods which supermarket retailers used configure and manipulate their store space. In the past, when customers walked into a store, they might only expect to find the products they were planning to purchase. Due to the intense transformations within the retail market during the past few decades, customers have become more demanding. Today, when customers walk into a store, they will expect more than finding what they need, the shopping experience, price, product, quality, brand, service and lots of other issues has all became their concern. Therefore, retailers have been trying to make improvements in order to meet the increasing consumer demands. One of the major concerns to retailers has been the space management within the store. The effectiveness of space management could have huge impacts...

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