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Challenges of Franchising and Licencing in International Business 1. Introduction In this report, we will present the challenges of franchising and licensing in international business. We will start by defining franchising and licensing and explaining few essential issues related to them. After that, we will go into the different challenges and issues that companies will face with different solutions. 2. The Definition of Franchising and Licencing Licencing and franchising are actually different variants of the same course of action. This course of action could be generally named as selling rights to produce and sell the product. In practice it means that a company concludes an agreement with a partner, of the rights of producing and marketing a product or products in a certain market, for example in a specific country. The difference between these two different terms is that franchising concerns services, and licencing concerns physical products. 3. Royalties Royalty can also be called remuneration. Most...

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