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The company manufactures and sells construction equipment, such as hydraulic excavators, track-type tractors and wheel loaders, and road pavement equipment, as well as related products. Since March, 2000, the company has launched the sales of 5 models of 3 small and medium types of hydraulic excavators as the universally uniform models in the CAT "REGA" C series, trying to hold the foremost place among competitors. Products of our company Hydraulic excavators Mini hydraulic excavators Track-type tractors Wheel loaders Track-type loaders Integrated tool carriers Asphalt pavers Inplace surface recycling machines Products of CATERPILLAR Track-type tractors Wheel loaders Dump trucks Articulated dump trucks Motor scrapers Motor graders Compactors Skidders, etc. Products of Mitsubishi Heavy Industries, Ltd. Track-type tractors Wheel loaders Track-type loader Articulated dump trucks Motor graders Crawler carrier Caterpillar Mitsubishi The case is about the strategies applied by George Schaefer, CEO of Caterpillar, after 1985. In 1982, Caterpillar faced with its greatest crisis because of demand fall. Its sales dropped by almost 50% between 1982 and 1984. Komatsu, the Japanese competitor, fully exploited the situation by adding new...

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