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Catering firm business plan Executive Summary This plans main aim is to provide a strategy, which enables the start up and running of a successful catering firm. The value proposition for this project is customers will use this catering firm because all the food used to make meals will be organic offering the customer a healthy way of eating. People will use this service as it has been recognized in the media that eating organic foods is just one way of maintaining a healthy life style. This will give us a competitive advantage against rival catering firms, as many firms do not offer an entire organic range of meals. The advantage for this firm over substitute products is that customers would have to buy from food stores and make the food themselves, this firms aim is to target customers that do not have the time to do this. The target market for...

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