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Case study of Jaan @ Punjab Textiles  

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Background The business Punjab textiles started off in 1970 specialising in fabrics before branching out into ready-made outfits, since then it has become part of everyday Asian fashion. It was in 1990 Bubli Malik (Manager of Jaan) got involved into the family business renaming Jaan @ Punjab Textiles and his creative talents has kept the company on the forefront of Asian fashion as a designer with deep knowledge of the trade and a desire to create leading fashion from bridal and everyday wear. Jaan has the abilities of making dreams come true by innovative, exciting outfits and should not to be dismissed as a fantasy. Bubli Malik explains how each of these is achieved. "It time for Asian fashion to move to the innovative realm normally associated with the big international designers. And Jaan is our label. Our clothed are getting mainstream attention and our styles have to evolve suit ever-changing tastes....

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