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Case study analysis: Charlotte Beers at Ogilvy & Mather Worldwide The presence of Charlotte Beers at Ogilvy & Mather must have been quite a shock to the "Gentlemen with Brains"1. She is a woman, for a start, and held no value for a culture that she described as "grotesquely polite."2 Beers quickly developed her own ideas of how to get the company back on its feet and wasted no time in implementing them. Her crucial mistake was that she did not achieve internal consensus before acting, and did not take steps to ensure that this new way of relating to the client and new way of doing business was implemented throughout the company. During the process of change at Ogilvy & Mather, Beers switched among several different leadership styles to achieve results, but didn't always choose the best style for the environment or situation. She is now at the helm of...

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