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Case study - supermarket own-label brands.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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case study - supermarket own-label brands Introduction The days when supermarket own-label brands were the cheap, "me-too" alternatives to established brands seem to be over. The leading UK supermarkets have expanded their own-label product ranges and now offer a high quality and diverse range of own-label sub-brands from premium food to clothing. For example, Tesco recently announced plans to extend its "Finest" own-label to include a range of homeware including crockery, cutlery, bed linen, towels and glassware. Size of the Own-Label Market Sales of own-label products are significant in the UK. According to Mintel, own-label products represented almost 20 per cent - worth £10.2bn - of total UK food sales in 2000. This has not always been the case. A few years ago, customers were complaining that supermarkets were showing preference to their own labels over branded goods and that as a result there was not enough choice on supermarket shelves Research from IGD, which shows a...
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