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Case Study: The Solar Feeder Identification of Primary and Secondary problem 1. Production cost is too high and in the same production rate too low. 2. Owners have little knowledge about the target market; they should have done market research on buying behavior of birds' enthusiast particularly women above 35 and below. 3. Solar feeder's name is a problem; does not include to customer the real purpose of this bird feeder device which is to scare away the squirrel. 4. Advertisement that is not acceptable by the animal lovers. 5. The selling price of $ 300 is too expensive, average price of bird feeder products range from $100 - $150. 6. They do not train their sales promoters in promoting their products. 7. They do not posses a defined strategy. 8. Financial statements are not properly prepared - Inventor figure and cash flow statement are not shown. 9. Owners did not prepare enough cash to meet the start-up loss. Analysis...

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