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Case Study: Andrea Jung's Make-Over Of Avon Products, Inc

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Case Study: Andrea Jung's Make-Over Of Avon Products, Inc Identification of Primary and Secondary problem The main problem faced is the lack of experience and expertise by the manager where by company significantly lack of innovative strategy to attract customers and achieve organizational goal. Furthermore sales and stock price is declined. Other than the main problem, Avon also faced some secondary problems: 1. Turnover rate in term of employee leaving the company was high and in the same time difficulty to recruit new sales representatives. 2. Limited outlets for the customer, thus far strategy only concentrated using the sales representatives. 3. The inefficiency order procedures which require 40 pages order forms to be filled. 4. There is confusing promotions, out-of-date catalogs, unattractive packaging, poor quality of product, customer complains of the image of Avon. Analysis of Business Business description: Avon is marketer of beauty and related products. The Company's products fall into three product categories: Beauty, which consists of...

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