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Case Study Of The Home Video Game Industry from Pong to Dreamcast
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Case Study Of The Home Video Game Industry from Pong to Dreamcast Strategic Management 240 Instructor Janet Jones By Ivy Felicia Martin June 27,2003 Introduction The home video game market is a 30 billion dollar booming industry. Technology and entertainment have been combined together to create a world wide phenomena. The year 2001 marked the thirtieth year anniversary of the home video game. Where did it all begin. History, Development, and Growth of the Industry The year of 1972 was a period of innovation for Norman Bushnell. Bushnell vision was to create a video game. Past experience required that the game had to be as simple as possible. Pong was the product that resulted based on the concept table tennis. The game was placed in a bar and soon generated revenue. Norman Bushnell received a line of credit from a local bank and founded his company Atari. The employee's would soon go on to be innovators in their...
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