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Assignment One Case Study 30 - Paradise Farm Organics Question 1: 1. Threat of New Entrants - The organic farm/organic food industry is filled with lots of small companies trying to make it big, the barriers of entry to this industry are enough to put off all but very serious farmer, companies and individuals. Organic food producers require large amounts of funding to finance the purchase or growing of organic base foods, production plants, packaging and distribution. Large well established companies are therefore advantaged. However, there is evidence that there are changes within the organic food industry, smaller organic food companies are forming alliances with larger more established firms and conventional food organisations for the distribution of their products. 2. Power of Suppliers - The organic food industry is dominated by a small number of larger suppliers. These suppliers have vertically integrated their businesses. This vertical integration has significant impact on a businesses position...

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