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Course: BABM Year: 3 Module: Sales Management Student: Jennifer Winn Student ID: 11209431 Date: 19th December 2003 Assignment: Case Study - Orbit Furniture Company Introduction After having carefully read the information given to me about the company, I have a few ideas that may help improve the sales of the companies over the next 18 months. I have looked at and addressed some of the issues raised by your good-self and hope that you find some of my ideas acceptable so that we can put them into action immediately. Discussion of Problem Areas Staff Turnover and morale is the first issue you have raised, the turnover of sales staff has risen to 14% indicating a problem of diminished morale amongst staff. High turnover can become a problem for competitive reasons as some staff will leave your company to begin employment with a competitor, taking with them their experience and valuable knowledge of your targets, performance and strategies. Turnover can be...

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