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Ranee Sirirushneekorn MKTG901-49 9/18/04 Case Analysis: Slendertone Problem Definition McDonnell has aimed to develop "Slendertone" into a world-class brand and to achieve sales of over £100 million in two years. In order to achieve this, the company had to develop new markets and redevelop the existing markets. Plus, the company needed to place more emphasis on customer satisfaction issues for both the home based user and professional markets to retain the customer's loyalty which in turn helped to boost revenue. Solution Developing New markets Alternative 1: E-commerce - "Slendertone" can be known in just a single click. Pros Cons 1. No barrier to entry 1. Leads to higher global competition 2. Reach worldwide potential customers 2. Privacy and Security issues 3. Low cost of Investment 3. Hesitate to buy via online Alternative 2: Directly market to France. Referring to the market research, there is still a high demand in France. The company has to re-penetrate this big market and try...

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