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Case Analysis: Medical Products Inc. 1. Decision Situation The company MPI, Medical Products Inc., is in the business of medical products and services. They are a worldwide leader as well as the number one in the United States for cardiovascular ultrasound imaging. Currently, they have developed a latest high-performance and multispecial as well as low-cost ultrasound imaging system, named Wolverine, that went through already three development stages. MPI has a broad range of medical product and services with 400 available products currently, where also the wolverine product will belong to, plus an additional offering of onethousand medical supply products. Right now these products are mainly targeted to medium-size to large hospitals while omitting the smaller facilities. However they recognize that future growth could be dependent on specialty centers and group physician offices especially as health care costs rose and more and more patients and hospitals reduce the amount of extended stays. The decision...

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