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Case Analysis: L'Oreal Nederland B.V.
Member rating: No Rating | Words: | Submitted: Fri Oct 22 2004
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Ranee Sirirushneekorn MKTG901-49 10/23/04 Case Analysis: L'Oreal Nederland B.V. Situation Analysis L'Oreal was one of the largest cosmetics manufacture in the world. L'Oreal invested heavily in R&D to be able to compete in the global industry. L'Oreal tried to introduce the products worldwide to offset with the high R&D costs. However, international subsidiaries in the case Director of the Netherlands subsidiary could make decision by themselves whether yes or no on those new introduced products. By the way, any products introduced had to be financed by that country operation. With the limited resources in Netherlands operation, the products will be marketed with the same sales force. The important thing is Dutch consumers had a little awareness of Garnier and brand image. In order to succeed in the Dutch market, the products needed to offer the unique, differential competitive advantages. Without that, it will likely to fail and also create the negative image with the...
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