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Case Analysis: Blair Water Purifiers
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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Case Analysis: Blair Water Purifiers 1. Decision Situation The decision the company Blair faces in this case is if they should enter the Indian market for home water purification. The market in India for water purifiers is not easy to describe. On one side it seems to be mature with only a few established and mainly Indian competitors. On the other side, the Indian market shows to be more fragmented with no big competitor but many small regional ones. This is why it is hard for Blair to estimate a realistic market potential of entering the Indian market. What is however known to Blair is that Indians have a need for improved water quality, that is also stressed by Indian politicians to the general population. Also noteworthy is that the more educated, wealthier and health conscious the Indian population gets, the more likely it is for these groups to take steps to...
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