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Case Analysis - Johnson Wax: Enhance (A).
Member rating: No Rating | Words: | Submitted: Mon Jul 05 2004
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Case Analysis - Johnson Wax: Enhance (A) Contents Page No. 1. Executive Summary 1 2. Opportunities/Challenges faced by the company 1 3. Course of Action undertaken 1 4. Recommendations 2 5. Additional Issues 5 Executive Summary: The issues currently faced by Johnson Wax are whether to launch 'Enhance' right now, launch it after some reformulation or abandon the product. Our recommendation to John Sherman is to launch 'Enhance' after reformulation and repositioning of the product. Opportunities: * The market for instant Conditioner shampoo is a growing market. It has steadily grown from 1975 to 1978 and the projected sales revenue from this market in 1979 is 250 Million. If Johnson can capture 10 percent of the market then from Exhibit 11 the profit on sale is equal to ((56-21)/56 ) * 25 million = 13.9 million profit. * Johnson is already positioned well in this market with its product Agree. Agree has a 15.4% market share in the instant conditioner market. Johnson can leverage this to further...
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