Coursework.Info - Inspiration in an Instant

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Jerad Ries CIS-427 Case 3 - Mrs. Fields Cookies When doing business in the retail industry, one thing many people take for granted is the service aspect. Not only are you selling a product or multitude of various products, but you are also selling a service, which includes helping customers, being friendly, and making sure they enjoy their day. This is exactly what Debbi Fields is an expert at. She stated, "I will also tell you that, to me, I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience. ..." Debbi took her people skills and turned them into money-making skills despite having an original agenda of baking great cookies. When she was convinced otherwise, the company exploded and her "need" to be able to control...

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