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Case - 'On-line communications for Sunny Cottage Holidays'. Prepare a marketing communications plan for the Sunny Cottage Holidays brand.
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University of Bradford School of Management MBA Intake 5 (H.K.) Marketing Communications - Assignment Tutor : Mr. Georges Beau Candidate : Mr. Chan Kim Hung, Raymond (student no. 02018602) Date of Submission : 30th August 2004 Case - 'On-line communications for Sunny Cottage Holidays'. Prepare a marketing communications plan for the Sunny Cottage Holidays brand. Content Marketing communications plan for Sunny Cottage Holidays 1.0 Executive Summary ............................................................ P.3 2.0 Contextual Analysis ............................................................ P.4 3.0 Promotional Objectives and Positioning ................................... P.6 4.0 Promotional Strategies ....................................................... P.7 5.0 The Promotional Mix ............................................................. P.8 6.0 Implementation Schedule ..................................................... P.10 7.0 Control and Evaluation ...................................................... P.10 8.0 Conclusion ......................................................................... P.11 Bibliography .............................................................................. P.12 Prepared by: _________________________ Chan Kim Hung, Raymond Word counts: 2,201 words (target words 1,500) Excluding: Content and Bibliography 1.0 Executive Summary (SCH) operates in the holiday cottage market. Her stakeholders include the cottage owners, the local government tourist authority and consumers. The purchase decision process is high involvement and based upon high levels of trust. This marketing plan aim to help SCH to retain her competitive advantages and establishing the company to become the most well known holiday cottage provider in the market, which eventually increases the customer attendance and gains profits. ...
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