Cartier (Hong Kong) Limited - case study.

... Cartier (Hong Kong) Limited CONTENTS (Just press F9 to update the TOC) 1 COMPANY PROFILE 1 2 MARKETING FRAMEWORKS 2 2.1 SITUATION ANALYSIS 2 2.2 INDUSTRY ANALYSIS 4 2.3 PORTFOLIO ANALYSIS 5 2.4 MARKETING MIX ANALYSIS 6 2.5 S.W.O.T ANALYSIS 8 3 THE CUSTOMER & MARKET SEGMENTATION 9 3.1 PRODUCT ANALYSIS 9 3.2 CUSTOMER ANALYSIS 10 4 CONCLUSION 14 APPENDICES Appendix A The History Of Cartier Appendix B P.E.S.T Analysis Appendix C Porter's Five Forces Appendix D SWOT Analysis 1 COMPANY PROFILE For more than 150 years, Cartier has been a creative force in the design and manufacture of exceptional jewellery, watches and accessories (eyewear classifies as accessories). Imagination, craft, audacity, and inventiveness have characterized its creations from the start - and excellence has always been its goal. Cartier is one of the leading names in the world of jewellery and luxury watchmaking. Once memorably hailed as "The jewellery of kings, and the king of jewellers" by King Edward VII. Cartier remains today one of the world's best-known luxury brands, a byword for quality and style The Richemont Group owns Cartier. The Richemont Group has a unique portfolio of some of the

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