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Car Industrial Analysis The automotive industry is United States' largest manufacturing industry, contributing $260 billion a year to the economy. The industry can be separated into many segments, but we will be concentrating in the economical segments where consumers are price sensitive. A special aspect of the automotive industry is that it has governmental factors such as auto gas mileage and emissions regulations, which makes gives the industry restrictions when producing. These regulations tends to make the industry more difficult to enter and sustain. The United States automotive industry is dominated by American and Japanese manufacturers. These big players include Chrysler, Ford, General Motors, Honda, and Toyota. They sell rather similar products which are usually differentiated for brand and service quality. There is low buyer switching costs since buyers tend to go to dealerships to purchase vehicles, and these dealerships are usually located conveniently throughout the country. Since the...

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