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Canon; ADVANCED STRATEGIC MANAGEMENT COURSEWORK II Whittington's Classical school of thought boasts of three key features namely, the attachment to a rational analysis, the separation of conception and execution, and the commitment to profit maximization. This school of thought confined the formulation and control of strategy to the top managers (The Strategists) and further strategy implementation was forced upon managers in the operational divisions as their responsibility. The idea of rational optimization and maximum profit stem from academic economists and the military. Canon, a camera company from Japan followed various strategic steps to step into the world of copiers and eventually become the market leader, in spite of the presence of a behemoth like Xerox in the industry. It would be fair to state that Canon followed certain ideals from the above described classical school and took the correct steps towards market dominance. Canon followed an aggressive strategy of diversification,...

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