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Campbell Soup Company 1. Describe Campbell Soup's corporate strategy under Gordon McGovern's tenure. What key changes did David Johnson make? What about Dale Morrison? Joseph Campbell founded Campbell Soup Company in 1869. They are considered a leader in their industry. They employ over 24,500 people and have revenues around 6 billion. Currently they have over 2000 products on the market. Over the years they have diversified into a number of businesses, however soup has been its core business. Since 1980, Campbell Soup Company has undergone three different strategies under three different CEOs who brought their own agenda in order to build value for the company and its shareholders. Gordon McGovern took over as CEO in 1980. Immediately upon assuming his new position he began initiating changes in the century-old company. Under McGovern, Campbell's strategic focus was on developing and introducing new products, and expansion of the business portfolio through acquisitions. He...

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