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Campbell Easy-Heat Soup "Healthy options were never so convenient" A Marketing Effort partnered by: Akshay Changulani-110120877 Ashwini Todi-260050577 Part I: The Consumer and Market Profile Consumer Profile: A Day in the life of Michelle Milfer..... A day in the life of Michelle Milfer, a middle-class, 32 year old working mother, inevitably starts off at 7 am with a blaring alarm clock. Right after she slams down the snooze button, she is subject to the incessant wailing of her 'brat pack' (as her husband adoringly calls her children). She jumps out of bed, washes up and then attends to her husband and two children. She quickly feeds and kisses him off to work. Hurriedly, she helps her children, Max and Betty, get ready for school and prepares their packed lunch: peanut butter sandwiches and chips. She races them to the local school. She rushes to her office at 8:55 am, which gives her barely 5 minutes to...

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