Cadbury market reserach exercise part 1/4
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Cadbury market research exercise part 1 of 4 In this market research exercise, I will need to consider what information needs to be discovered, design a questionnaire to discover the required information, produce a data collection sheet to collect the data, carry out research on 20 people, produce a graph to show my results and to write a report. Information which needs to be considered The information which I think need to be considered are- What the product should be- This is important because without a product, there would be no goods to sell, which would mean that there is no profit to be made. Also, the product should be within the interests of 14 - 16 year olds. How much should it cost- This is important because the price has to be affordable for 14 - 16 year olds, and would probably be similar to that of other chocolate bars aimed at this age...

