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CASE STUDY: INNOCENT DRINKS Evaluation of the current environmental (green) and ethical/social policies and practices Executive Summary: Although the mention of environmental topics and ethical/social responsibilities of corporations can be dated back to pre-70's last century, these issues turn into actual business practices much later. In concerning of protect our environment and build a fair and better world, the influcences from government and organizations are not enough, and the drivers and forces come from stakeholders and businesses' managers themselves play a much more important role. The importances of consideration of environmental and ethical/social issues in business management are two-fold: first of all, these are the right things to do and are criteria of good business; secondly, as these topics are becoming more and more popular and have drawn more and more attention in nowadays, taking them into businiess management consideration can help corporations better satisfy customers' needs. In this essay, we will use...

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